{"id":8868,"date":"2023-09-08T14:40:30","date_gmt":"2023-09-08T12:40:30","guid":{"rendered":"https:\/\/objects.yalanzhi.com\/?page_id=8868"},"modified":"2024-06-12T16:35:01","modified_gmt":"2024-06-12T14:35:01","slug":"our-history-and-values","status":"publish","type":"page","link":"https:\/\/objects.yalanzhi.com\/en\/our-history-and-values\/","title":{"rendered":"Our History and Values"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8868\" class=\"elementor elementor-8868\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-084553f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"084553f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aca03a6\" data-id=\"aca03a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2176e7e elementor-widget elementor-widget-text-editor\" data-id=\"2176e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Origins &amp; Milestones<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-397efe0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"397efe0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9264649\" data-id=\"9264649\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de0e139 elementor-widget elementor-widget-image\" data-id=\"de0e139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/objects.yalanzhi.com\/wp-content\/uploads\/2023\/07\/105705856_2627224024201370_342162669000774045_o.jpg\" class=\"attachment-large size-large wp-image-6987\" alt=\"\" srcset=\"https:\/\/objects.yalanzhi.com\/wp-content\/uploads\/2023\/07\/105705856_2627224024201370_342162669000774045_o.jpg 640w, https:\/\/objects.yalanzhi.com\/wp-content\/uploads\/2023\/07\/105705856_2627224024201370_342162669000774045_o-200x300.jpg 200w, https:\/\/objects.yalanzhi.com\/wp-content\/uploads\/2023\/07\/105705856_2627224024201370_342162669000774045_o-600x900.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d8b6e6\" data-id=\"9d8b6e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2e75c6 elementor-widget elementor-widget-text-editor\" data-id=\"b2e75c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>2015: The Cellulose Chapter<\/b><\/p><p><span style=\"font-weight: 400;\">Julia began her journey by experimenting with cellulose in 2015. It was during these initial explorations that she crafted her first recipes and textures, paving the way for her future designs.<\/span><\/p><p><b>Cellular Practice: The First Milestone<\/b><\/p><p><span style=\"font-weight: 400;\">The launch of the &#8220;Cellular Practice&#8221; project series marks a new chapter in Julia\u2019s creative journey. Her work starts to take on a voluminous form, where her desire to create large installations, sculptures, and murals first manifests. Within this very project, the inception of the brand&#8217;s initial lighting designs occurs.<\/span><\/p><p><b>2017: A Pivotal Year<\/b><\/p><p><span style=\"font-weight: 400;\">The year 2017 stands as a milestone with a series of exhibitions for a sculptural project in Odesa and Kyiv. These events transition her from pure art to object design. Julia decides she wants to focus all her energy and attention on nurturing her own brand. Along with her partner Yevhen, they embarked on this as a family business venture.<\/span><\/p><p><b>The Experimentation Phase<\/b><\/p><p><span style=\"font-weight: 400;\">During the first year, the brand tests its products, experiments with palettes, and creates various models. The products, still in the raw stage, are showcased at a non-professional exhibition, Kyiv Flower Market. The response is overwhelming, garnering numerous reviews, contacts, and orders.<br \/><\/span><\/p><p><b>YO Gallery in Odesa<\/b><\/p><p><span style=\"font-weight: 400;\">Expanding beyond mere object design, Julia opened the YO Gallery in Odesa, offering a wide-ranging educational program for children and adults, along with exhibitions.<\/span><\/p><p><b>2018: The Paris Experience<\/b><\/p><p><span style=\"font-weight: 400;\">In 2018, Yalanzhi Objects made its international debut in Paris, a powerful catalyst for the brand. This accelerates the standardization of the products \u2014 series, colors, sizes, shapes, packaging, and even the branding, printing, and website. These steps prove critical in establishing the brand in the Ukrainian market.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b19517 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b19517\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9320d6\" data-id=\"e9320d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4f1f94 elementor-widget elementor-widget-text-editor\" data-id=\"f4f1f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Paper Inside, Paris, France<\/b><\/p><p><span style=\"font-weight: 400;\">Still in 2018, the brand participated in the Paper Inside event in Paris, an exhibition focusing on paper-based designs.<\/span><\/p><p><b>The Color Chapter<\/b><\/p><p><span style=\"font-weight: 400;\">Yulia publicly discussed her passion for color from 2018 onward, even giving lectures on the topic. A notable collaboration with Little Greene takes place.<\/span><\/p><p><b>2019: The Big Move to Kyiv<\/b><\/p><p><span style=\"font-weight: 400;\">In 2019, the decision was made to relocate the entire production to Kyiv, a strategic move to scale the business.<\/span><\/p><p><b>The COVID-19 Setback<\/b><\/p><p><span style=\"font-weight: 400;\">Shortly after settling in Kyiv, the COVID-19 pandemic hit, causing a significant drop in sales and generating a period of uncertainty.<\/span><\/p><p><span style=\"font-weight: 400;\">The brand has not only endured these various phases but has also evolved, taking each event as an opportunity for growth and transformation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68cb72c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68cb72c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c8ba9f\" data-id=\"0c8ba9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1444ec elementor-widget elementor-widget-heading\" data-id=\"e1444ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Essence Ethos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c7e799 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c7e799\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44936f9\" data-id=\"44936f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f9dc4d elementor-widget elementor-widget-heading\" data-id=\"9f9dc4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Ethical Responsibility<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6458fbc elementor-widget elementor-widget-text-editor\" data-id=\"6458fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We are open to your experiments with scales and formats, however, we shall not produce any replicas or copies of works available on the market under any circumstances.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f643ddc\" data-id=\"f643ddc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0412d9e elementor-widget elementor-widget-heading\" data-id=\"0412d9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Cultural Preservation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e4685 elementor-widget elementor-widget-text-editor\" data-id=\"13e4685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Through our designs, we aim to preserve and showcase Ukrainian cultural archetypes and traditions. We see ourselves as some of the contemporary guardians of cultural identity and history.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a2e13e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a2e13e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e0ecd7\" data-id=\"5e0ecd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea3291b elementor-widget elementor-widget-heading\" data-id=\"ea3291b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Timeless Sustain<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-373123c elementor-widget elementor-widget-text-editor\" data-id=\"373123c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our commitment to sustainability is twofold: we aspire for our pieces to be timeless in design and aim for our manufacturing processes to have a low environmental impact. We also emphasize that our creations should have a &#8220;temporal extent,&#8221; providing value across generations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-10ee70f\" data-id=\"10ee70f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-974d496 elementor-widget elementor-widget-heading\" data-id=\"974d496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Solidarity<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-434984c elementor-widget elementor-widget-text-editor\" data-id=\"434984c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We aim to show an unwavering commitment to supporting Ukraine in its time of need. This is both in the form of personal sacrifices and in our mission to uplift and celebrate Ukrainian culture.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03c20de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03c20de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59092bd\" data-id=\"59092bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fe24d1 elementor-widget elementor-widget-heading\" data-id=\"9fe24d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Beyond-the-Box Care<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d8f09 elementor-widget elementor-widget-text-editor\" data-id=\"12d8f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our dedication to customer satisfaction is a cornerstone of our brand. The moment you place an order, we initiate personal contact to ensure that the product aligns with your unique needs. We&#8217;re open to customization and bespoke solutions, and even invite you into our workshop to witness the craftsmanship that goes into your handcrafted lamp. Our flexible return policy further emphasizes our commitment to your complete satisfaction. At Yalanzhi Objects, we don&#8217;t just sell lamps; we build lasting relationships.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Origins &amp; Milestones 2015: The Cellulose Chapter Julia began her journey by experimenting with cellulose in 2015. It was during these initial explorations that she crafted her first recipes and textures, paving the way for her future designs. Cellular Practice: The First Milestone The launch of the &#8220;Cellular Practice&#8221; project series marks a new chapter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8868","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/pages\/8868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/comments?post=8868"}],"version-history":[{"count":16,"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/pages\/8868\/revisions"}],"predecessor-version":[{"id":11799,"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/pages\/8868\/revisions\/11799"}],"wp:attachment":[{"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/media?parent=8868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}