{"id":8394,"date":"2023-09-03T15:22:35","date_gmt":"2023-09-03T13:22:35","guid":{"rendered":"https:\/\/objects.yalanzhi.com\/?page_id=8394"},"modified":"2023-09-03T15:26:04","modified_gmt":"2023-09-03T13:26:04","slug":"our-journey","status":"publish","type":"page","link":"https:\/\/objects.yalanzhi.com\/en\/our-journey\/","title":{"rendered":"Our Journey"},"content":{"rendered":"\t\t
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2015: The Cellulose Chapter<\/b><\/p>

Yulia began her journey by experimenting with cellulose in 2015. It was during these initial explorations that she crafted her first recipes and textures, paving the way for her future designs.<\/span><\/p>

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Cellular Practice: The First Milestone<\/b><\/p>

The launch of the “Cellular Practice” project series marks a new chapter in Yulia\u2019s creative journey. Her work starts to take on a voluminous form, where her desire to create large installations, sculptures, and murals first manifests. Within this very project, the inception of the brand’s initial lighting designs occurs.<\/span><\/p>

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2017: A Pivotal Year<\/b><\/p>

The year 2017 stands as a milestone with a series of exhibitions for a sculptural project in Odesa and Kyiv. These events transition her from pure art to object design. Yulia decides she wants to focus all her energy and attention on nurturing her own brand. Along with her partner Yevhen, they embarked on this as a family business venture.<\/span><\/p>

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The Experimentation Phase<\/b><\/p>

During the first year, the brand tests its products, experiments with palettes, and creates various models. The products, still in the raw stage, are showcased at a non-professional exhibition, Kyiv Flower Market. The response is overwhelming, garnering numerous reviews, contacts, and orders.<\/span><\/p>

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YO Gallery in Odesa<\/b><\/p>

Expanding beyond mere object design, Yulia opened the YO Gallery in Odesa, offering a wide-ranging educational program for children and adults, along with exhibitions.<\/span><\/p>

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2018: The Paris Experience<\/b><\/p>

In 2018, Yalanzhi Objects made its international debut in Paris, a powerful catalyst for the brand. This accelerates the standardization of the products \u2014 series, colors, sizes, shapes, packaging, and even the branding, printing, and website. These steps prove critical in establishing the brand in the Ukrainian market.<\/span><\/p>

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Paper Inside, Paris, France<\/b><\/p>

Still in 2018, the brand participated in the Paper Inside event in Paris, an exhibition focusing on paper-based designs.<\/span><\/p>

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The Color Chapter<\/b><\/p>

Yulia publicly discussed her passion for color from 2018 onward, even giving lectures on the topic. A notable collaboration with Little Greene takes place.<\/span><\/p>

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2019: The Big Move to Kyiv<\/b><\/p>

In 2019, the decision was made to relocate the entire production to Kyiv, a strategic move to scale the business.<\/span><\/p>

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The COVID-19 Setback<\/b><\/p>

Shortly after settling in Kyiv, the COVID-19 pandemic hit, causing a significant drop in sales and generating a period of uncertainty.<\/span><\/p>

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The brand has not only endured these various phases but has also evolved, taking each event as an opportunity for growth and transformation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

2015: The Cellulose Chapter Yulia began her journey by experimenting with cellulose in 2015. It was during these initial explorations that she crafted her first recipes and textures, paving the way for her future designs. \u00a0 Cellular Practice: The First Milestone The launch of the “Cellular Practice” project series marks a new chapter in Yulia\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8394","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/pages\/8394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/comments?post=8394"}],"version-history":[{"count":4,"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/pages\/8394\/revisions"}],"predecessor-version":[{"id":8402,"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/pages\/8394\/revisions\/8402"}],"wp:attachment":[{"href":"https:\/\/objects.yalanzhi.com\/en\/wp-json\/wp\/v2\/media?parent=8394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}